by Cedric Dugas on July 19, 2015
You can now test your campaigns with email on acid as an alternative to Litmus with Inker.
Email renders differently in every email client. Gmail or Outlook? iPhone or Android? Email on Acid preview your email in 42 different email clients and mobile devices in minutes.
Email on Acid also decided to sponsor Inker development, a big thank you for that!
by Cedric Dugas on June 5, 2015
Don’t you feel that everybody is a UX designer these days?
It’s one of those things that everyone has an opinion on, but not everyone is good at it. These days a lot of online schools have come to fill some specific gaps like learning to be a front-end developer.
Design is a bit of another story, it’s much harder to learn to be a good designer online & results may vary greatly.
Recently I was contacted by Designlab to try their online course. For 2 years now I have moved into product management, which changed a bit how I usually works with UX & UI designers, I thought it was the right time to deepen my knowledge into user experience design.
by Cedric Dugas on May 4, 2015
Coding emails is one of the most depressing tasks in front-end development. From coding to sending we tend to want to push those tasks as far from us as we possibly can, but emails are a very important part of any system, and it is important that we take the time to do it right.
A deeper look at email rendering engines
Prior to 2007, coding emails wasn’t actually so bad. Depending on the type of campaign you would be doing you could even use divs and floats. Yes, you heard me. You could absolutely use anything IE6 had to offer at that point in time.
Then, something catastrophic happened. Microsoft decided to replace the IE engine from Outlook with the Microsoft Word engine. As you can guess,…
by Cedric Dugas on February 16, 2015
Update: Google changed Incoming back to Shared with me.
Without even probably realizing it Google Drive have become an integral part of my day to day toolset, everyone in my company use it to share documents across teams & departments.
For a tool to be useful It is important that our workflow is as painless as possible, forgetting to share a document to someone or having a coworker unable to find a document can impacts the company productivity.
This get me to last week when one of my coworker asked me where was all the documents shared by the company on the drive, I was a bit baffled. Personally I always hit the “shared with me” button to look at company documents. But that tab was gone, he had…
by Cedric Dugas on February 10, 2015
Any front-end dev will tell you that email template integration is one of the worst part of their job. It is often a task given to interns or to one of those cheap third party companies, & for good reasons.
It takes experience/time to build solid email templates, testing in different browsers/email clients is also hard & costly. If you use a senior dev it costs even more money, oh and you will also probably piss him off.
I understand this too much, not only did I work for web agencies, I also worked a couple of years at CakeMail building 2 wysiwyg email editors. If you think building an email template is hard, try building a good wysiwyg email creation tool.
A beacon of hope, ink
by Cedric Dugas on January 27, 2015
It’s sometimes hard for a marketing manager to move into email marketing management, going into it head down can sometimes even cause a melt down on their first campaign.
Doing email marketing is special, you have a lot of tools available but at the same time you are dealing with a very outdated technology. Here is my top 6 things an email marketing manager should know.
Supporting 20 email clients is not going to be easy
You are having a hard time getting your website glitches fixed on internet explorer 8?
Now imagine that on top of web browsers like chrome, firefox & IE, you need to support each of those on Gmail, hotmail, yahoo & then you need to test on outlook 2003, 2007, 2010, 2013,…
by Cedric Dugas on November 17, 2014
Sometime 5 years ago a web designer decided that having a header with a background image & the text on top not scrolling at the same speed would be a fun idea. Since then, parallax effects have been all the rage.
From simple header to whole website scrolling effects, the parallax must be one of the longest trend to happen in web design. In fact I never had one product manager in 5 years that did not ask at some point or another to add a parallax effect to that text, or content block, or header. Why? My guess is that they want to spice up their app or website but they don’t really know how, so adding parallax is something simple to think about that “add”…
by Cedric Dugas on November 16, 2014
The Design process seems to never quite perfectly fit with scrum teams. There are many reasons for this but the most obvious one is that clients often wanna see the design well before the coding is started to have their say on the final product look.
At SSENSE we recently had to build a CMS for our content team, this project was interesting because our content team creates custom layouts for each article & this is not something you can easily do using a platform like Wordpress for example. Unfortunately like too much internal project, time was short. We had to build something fast, iterate fast & deliver it as soon as possible.
A perfect project to be done using scrum & include the design in the…
by Cedric Dugas on June 17, 2014
One tough question that product managers seem to be split in half. In web development, design is often a big part of the product & takes a bigger place than in a conventional software product. That means you need to take more time for design, have multiple breeds of devs, front-end & back-end & fit all that in a scrum mindset.
That makes for some headache, that is why product managers will often opt to put design one sprint ahead. It’s just easier to manage, but at what cost?
On one side you get people that say you should never split design from development, all in one sprint.
1. Your user stories take two sprints for being done instead of one, big iterations are slower.
2. Design &…
by Cedric Dugas on January 9, 2014
GitHub is a very interesting always evolving product, it is becoming more & more the go to software to centralize (yeah I know..) your company repositories but also (and more importantly) keep track of the stuff you have to do in your projects with Github issues.
Github issues is really a simple product & the fact that it is so simple it’s probably why it is so beloved by developers, it helps that it connects automatically with your commit messages making it easy to reference other issues & closing bug without even touching the interface.
That however poses problems if you want to work in a typical Agile workflow. Github issues make it hard to keep track of everything for a product owner because well, it’s not…